Search engine optimisation (SEO) is always evolving and growing.
The methods that worked 5 years ago for getting new website visitors, YouTube viewers and social media followers aren’t as effective anymore. To succeed in digital marketing, you’ve got to stay up to date on the trends and research new methods, which can be difficult and time consuming.
Whether you’re a seasoned veterna running your own business or a new enthusiastic entrepreneur, most of your time will be consumed with running your business. Success in digital marketing leads to success in business, by ignoring SEO, you can be losing out on thousands of pounds of business.
Fortunately for you, this post will give you a brief of what you need to know about SEO at this point in time. We’ll tell you the biggest trends and what you should be looking out for to help get you ahead of your competitors in the digital world.
This is your 2020 guide to SEO.
No matter if you run an e-commerce website, dentist or large business, you’re going to want potential customers to be able to find you. Just launching a website will not get people to your site and Google will not automatically put you ahead of your competitors.
SEO in a Nutshell
First, you need to find out what your customers are searching for. Focus on search intent as not all people searching will be potential customers. You want to optimise your website so you drive relevant traffic to it…customers with intent to buy.
Citations and listings can help make your website more visible to Google and also raise the ‘importance’ of your website, thus helping you rank higher on Google.
Tools as Google Analytics can help you assess whether your efforts have been fruitful as you will be able to analyse traffic and trends. Analytics can help give you ideas on what needs improving.
Keyword Stuffing is a No No
Stuffing keywords onto a page can be a good way to get penalised by Google and have your website traffic drop down to more or less zero.
SEO is so much more than stuffing loads of keywords into a blog post and when SEO is done right, your website can climb to the top of Google and remain there for a very long time.
You want to spend time carrying out effective keyword research, learning the correct keyword density and placing the keywords into your content in an organic way. Don’t forget the content should tell Google that your website is relevant but also be tailored to the reader.
SEO Trends in 2020
Now, let’s look at some of the biggest trends in the World of SEO in 2020. There are still some from the past along with a few newer techniques that will help your website rank high in Google.
A few years ago, mobile search surpassed desktop searches for the first time. This meant that more people were searching and visiting websites from mobile devices than the traditional PC. Having a mobile friendly and responsive website is required for good SEO.
How does your website look on a mobile device? Is the text legible? Do the images run over the edge of the screen?
How easy is your website to navigate? Does your website take ages to load? User experience has become an important measure for SEO and a bad user experience can negatively impact your rankings on Google.
Do a speed test and see how long your website takes to load. Is your website visually appealing and giving the viewer the information they need?
Having viewers land on your site and immediately leave can be an indicator to Google that your website is maybe not as relevant and therefore should be ranked lower.
Local SEO Still Wins
Have you figured out how important local SEO can be? Take some time to complete your Google My Business card. Get backlinks from local citations and directories to tell Google that your website is relevant to people searching for your services nearby.
The more valuable the information on your website, the more Google will send traffic to it.
Do your competitors rank above you? Carrying our competitor research can help identify why and more importantly, what you can do to rank above them. Luckily, we’re experts in this and can put together a strategy to help drive traffic to your website.
Content is Still King
Spending time implementing SEO is only worth doing if the content on the website is correct. Google is constantly making improvements in it’s algorithm and as such, the content must be relevant and meaningful.
You should always be trying to offer the highest quality content, regardless of the topic. The higher the quality, the more clicks you will get.
SEO is always evolving, it is so different now to what it was 10 years ago and to remain on top of Google involves staying on top of trends and techniques.
Does your site need some SEO TLC? Contact us and let Purple Penguin help with your Digital Marketing needs.