Social Media Marketing

Grow your business using social media.
Increase traffic and create better customer engagement.

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Social Media Marketing Agency in Wolverhampton

Growing your business using social media

With roughly half of the population using social media regularly, it makes sense to include social media as part of your digital marketing campaign.

Social media marketing is the use of social media platforms like Facebook, Instagram, Twitter, Pinterest (and more) to reach out to potential customers. Whether your goal is to grow brand awareness or to drive large quantities of sales in a mainstream industry, this is more than achievable using social media.

Love it or hate it, social media is one of the fastest growing cultural pillars (if not the largest) and it’s often the first place a lot of people go when creating/sharing content, sourcing news and so much more. As a result of this, social media is now flourishing with brands all shouting to grab your attention and become the best.

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Our Social Media Marketing Services

On a daily basis, we work with a range of Social Media Channels, which provides us with the expertise and knowledge to make recommendations to businesses of all shapes and sizes, creating bespoke strategies and solutions to aid the challenges you face.

Facebook Advertising

With over 1.5 billion users, Facebook is the biggest social network in the world, this means there is a large opportunity to get your brand in front of your target audience through Facebook advertising.

Randomly posting on Facebook doesn't always achieve the reach needed so a paid strategy can be vital to get your service or products in front of potential customers.

While it’s all about updates on Facebook, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Facebook have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service.

Facebook allows you to target people by location, education, work, behaviours, interests and even life events such as getting married or moving house. Layering these together means we can build an audience very clearly and show them adverts that drive results. We can also build Targeted Audiences, which allows us to advertise to users more specifically. A common example of this is creating a list of people who have visited your website already and shown interest in your product or service.

As a Facebook advertising agency we manage paid social media campaigns for brands of all sizes. The Facebook advertising landscape changes day by day with new advertising formats and optimisation opportunities being introduced all the time. It’s our job to stay on the pulse so having our agency work for you means your business will always be on utilising Facebook advertising in the best way possible.

Instagram Advertising

Since Facebook purchased Instagram in 2013 it’s grown from 90 million users to over half a billion users today, making it one of the fastest growing social networks. Every business can tell a visual story, be it corporate or creative, and many companies are using Instagram advertising to sell or increase brand awareness.

While it’s all about the visual story on Instagram, you can drive KPIs of all kinds, be it website traffic, brand awareness, sales or leads. Advert formats on Instagram have a very clear call to action so you can ensure you get people clicking who are actually interested in your product or services.

As Instagram are owned by Facebook we can take advantage of their rich targeting options. We can target people by different demographics such as locations, work, education, behaviours, interests, and even life events, such as getting marries or moving house. Putting these together means we can specify an audience very clearly and present them with adverts that will convert to leads/sales.

We can also build Targeted Audiences, which allows us to advertise to users more specifically. A common example of this is creating a list of people who have visited your website already and shown interest in your product or service.

As an Instagram advertising agency we manage paid campaigns for companies across many sectors. The Instagram advertising landscape changes day by day with new advertising formats and optimisation opportunities being introduced all the time. It’s our job to stay on the pulse so having one of our agency work for you means your business will always be using Instagram advertising in the most effective way.

Twitter Advertising

Twitter is another large player in social media and not one to be overlooked with over 330 million users. Twitter is commonly used by companies as a customer service platform but the opportunity to drive more business to their websites is often missed.

While it’s all about that 280 character limit message on Twitter, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Twitter have a very clear call to action so you can ensure you get people clicking who are actually interested in your product or service.

Twitter’s targeting options are very smart. They allow you to target people by demographics, locations, interests, words/phrases used in tweets. You can also target people by who they follow on Twitter meaning we can get quite granular in finding your target audience.

We can also build custom audiences, which allows us to specifically target users. A common example of this is creating a list of people who have visited your website already and shown interest in your product or service.

As a Twitter advertising agency we manage paid campaigns for companies across many sectors. It’s our job to stay on the pulse so having our agency work for you means your business will always be utilising Twitter advertising in the best way possible.

Social Media for Startups

All new businesses should consider social media as part of their overall optimisation strategy. At Purple Penguin we integrate social media into all existing services and with the increasing focus by search engines on social media.

As a start-up when considering the various services that you could decide to focus your limited resources on, social media should certainly be one of your first ports of call. Facebook, Twitter and other social networks can enable your start-up business to reach out to customers and social influencers. Your new start-up business or message can reach millions of potential customers within minutes.

By monitoring social media you can keep an eye on what people are saying about your brand in real time. Allowing you to respond or simply take on board public consensus and adapt your offering as required. We can help create communities and build your following as well as customising your profiles and initiating discussions and engagement on your pages to promote your services.

So, here are a few bullet points that help you understand why Social Media can be useful to your start-up:

  • Lead Acquisition / Lead Generation
  • Reputation Management
  • Customer Service
  • Brand Awareness

Why use Purple Penguin as your social marketing agency?


We have many years of experience handling projects across many different industries. We pride ourselves in the work that we do – our work is a reflection of us, and we want to be great.

We like to see ourselves as an extension of your team, not just another social media agency. We’re open and transparent with you at all times.


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Purple Penguin
Digital Marketing

Purple Penguin provide digital marketing services across the West Midlands. Being an SEO agency in Wolverhampton and Birmingahm, we help increase leads and sales on websites. Our services include - SEO, PPC, Social media, content marketing and website design.

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