Search Engine Optimisation (SEO) is the practise of increasing the quality and quantity of traffic to your website through search engine results. Basically, getting your website to the top of Google when someone searches for your products or service.
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Increase sales and grow your revenue by outranking your competitors on Google.
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SEO Agency Birmingham
Stand Out From The Crowd!
If you’re here, you most likely did a Google search for Birmingham SEO or SEO Agency Birmingham and found Purple Penguin because we practice what we preach. With our approach to SEO, Google ranks us for the keywords we target and we can do the same thing for your business.
Purple Penguin are a local SEO agency that delivers results. We have many years of experience in delivering successful digital marketing campaigns and have provided SEO to many businesses in Birmingham.
Our SEO Process
Rank higher in Google and reach more potential customers to grow your business online.
We will conduct an in depth SEO Audit and look at your on-site SEO to help uncover any issues that might be stopping your website from ranking highly for your keywords.
Every website is different and every client needs a bespoke SEO strategy in order to properly realise their business potential online. We have the experience and knowledge to make sure your SEO works as hard a possible to drive targeted traffic to your site, regardless of your business size, industry or competition.
- Get a free SEO audit.
- Tailored Digital Marketing Campaign.
- Full Keyword Research and Landing Page Optimisation.
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Our SEO Services Include
This is crucial for any SEO campaign, ideal for businesses looking to gain an insight into their search marketplace.
Technical Onsite SEO
We will breakdown and analyse your website, updating key elements that search engine algorithms are biased towards.
Ideal for companies looking to rank in their local area or multiple locations for localised search terms.
Looking at ways to maximise conversions from people who are visiting your website. UX is essential for SEO projects.
Acquiring backlinks to your website is a great way to help give your website authority and improve your Google ranking.
Focusing on building a strong relationship with your target audience with high quality and relevant content.
SEO Services for Start-ups in Birmingham
For a brand new website, investing heavily in SEO is not always the best strategy for all businesses, but we have seen many cases over the years where SEO has helped as part of a Digital Marketing Strategy. Using a combination of Pay Per Click (PPC) and SEO is sometimes a better approach to start generating revenue. If your business is completely new and has almost no search traffic then we can help to find out why your website hasn't got any traffic and what can be done to increase it.
Onsite SEO should be considered as early as possible in the business planning and web development stage of the business. Onsite SEO does not cost large amounts of money; it simply requires careful planning, research and implementation during the website build. If you want to compete for high volume, highly competitive keywords it is almost impossible to do this on a small budget. Your competitors will have secured their position at the top of Google through spending time, money and effort too. What Purple Penguin can do to help is assist your new start-up with the best way to spend the budget that you do have available.
Keyword Research Agency in Birmingham
Keyword research is important for discovering what potential customers type into a search engine when performing a search for your products/services. This is an important part of any SEO campaign. During the initial phases of a Digital Marketing campaign, we need to know what the right keywords to try and rank for. The traffic to your website should be from visitors that will convert into leads or sales.
You might have a list of potential keywords that you are currently trying to rank in Google, but your customers may not think the same way you do. Knowing what you want to rank for isn’t always enough, we need to investigate what your customers would be searching for to find your service or products. Good keyword research can help find keywords that may be easier to rank and bring in high converting traffic. What’s more, keyword research can help understand a searcher’s intent. For example, what kind of words or phrases do searchers use when looking for your products and what phrases do they use when looking to make a purchase? The difference can help drive the right customers to your website and increase sales.
Content Marketing Agency in Birmingham
At Purple Penguin we are experts in creating content that complements your brand and the online habits of your target audience. An important difference between content marketing and other traditional elements of the marketing mix is that content marketing doesn't focus solely on selling. The content should inspire brand trust and loyalty as this will pay off in the long term.
Purple Penguin use strategies that add value to your business in a variety of ways, with a clear focus on your business goals. So, what goals can content marketing help you with?
What's the point in driving customers to your site who have no interest in your products? The right type of content shouldn't need to mislead readers with clickbait headlines; it should speak for itself. This way, site visitors won’t just come and go from your site, you will engage with them, keep them on your website and make a sale. We can ensure the content output is of the highest quality to the audience that matters the most to you.
SEO Audit Agency in Birmingham
Carrying out an SEO audit is key for a successful SEO campaign. An SEO audit will help to identify and then correct any potential issues to SEO performance on your website and that could be preventing you from ranking higher in Google and other search engines. Along with using industry standard tools, Purple Penguin use their years of experience when carrying out an SEO audit as experience is crucial. With over 10 years of experience in technical on-site SEO, there’s not a lot that we haven’t come across! We’ll investigate issues such as:
- Keyword usage & relevance – are the correct keywords being used at the correct keyword density and covering what your audience want?
- Quality of content – is the information you're putting out relevant?
- Geo-location of pages – are your regional pages actually targeting their regions correctly?
- Site architecture – is the site built in a hierarchical manner with a clear directory structure and appropriate internal links?
- Broken links/server errors/crawl errors– have you got links that could be wasting potential customer's time?
- Page speed - can your website load faster by being properly optimised?
We will make sure you know exactly what the issues are, provide you with a full explanation as well as specifying the pages that have the issue. We will also provide actionable recommendations to solve any problems to get your site ship shape again.
Frequently Asked Questions in SEO
What is SEO?
Are keywords important for SEO?
Yes. Search engines are getting smarter at understanding the users intent and their advice is to create content for the user rather than for the search engines. Good keyword research can help identify extremely useful information about potential customer’s search habits and how to fine tune your content to increase your website traffic.
Why should I choose to work with Purple Penguin SEO Agency?
Purple Penguin specialise in Digital Marketing and SEO, we have many years of experience and will work our hardest to get you to the top of Google and keep you there. We never tie our clients into long-term contracts so you're free to cancel at any point.
So, of you're looking for a local SEO Birmingham company, contact us now to see how we can help.
How long does it take to rank in Google?
This will depend on the authority of your website and how strong your competition is. The higher your website authority and the less competitive your niche is, the quicker we will see results in the digital marketing campaign.
We are confident in our SEO skills and on average see positive results after around 4-6 months. It is important to remember that SEO is an ongoing process that should ideally be maintained in order to gain long term success.
Looking to get to the top of Google sooner, check out our PPC advertising.
How much does SEO cost?
We offer bespoke packages and can cater to most business sizes.
With little or no competition, we would recommend a monthly fee of £400-£1,000. High end SEO for companies with strong competition require more work and we would recommend a monthly retainer of £3,000-£5,000.
We offer bespoke campaigns and work with all budgets so get in touch with us to discover how we can best help you.
How do Backlinks help SEO?
Backlinks can be very valuable when is comes to SEO. They act as an indicator to Search engines, such as Google,
that other websites ‘trust’ your site and are willing to send their website visitors to you.
With backlinks, we focus on quality links over quantity as this method is proven to help increase website authority and help move you higher in the search engine rankings. If you've been wondering "how to rank higher on Google" or "how to improve google search results", contact us now for a free quote.
How does SEO help increase sales?
When people need a new product or service, Google is generally their first stop. Google has over 3.5 billion searches every single day and this number is only going up.
Our SEO campaigns have one focus, to move your website as high as possible on Google and other search engines, placing your website in front of potential customers. As well as getting your website in front of customers, we look at the content being presented to them and try to funnel customers to pages designed to convert into a sale or lead. This approach proves successful time and time again and we would love to prove this to you by sitting down with you and discussing how we can help.
Can you guarantee results?
No. No one can guarantee rankings and companies who claim "We can guarantee page 1 rankings" should be avoided.
What we can promise is that we will do all we can to deliver you positive results and work to increase your rankings and sales. We are always transparent and will work closely with you, along with providing regular updates so you aren't left in the dark.
How do I start an SEO Campaign, what is involved?
We generally start with a meeting so we can learn more about your company and the goals you wish to achieve.
This allows us to ask as many questions as possible.
We will then go off, put together a plan and once we are all in agreeance, we will start the process and provide you with monthly reports. We are more than happy to arrange meetings as frequently as you want to discuss progress.
Purple Penguin are an SEO Agency in Birmingham so, if you are looking for a Local SEO company or even a complete digital marketing agency who offer a high quality service at an affordable rate, Contact us now.
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Purple Penguin provide digital marketing services across the West Midlands. Being an SEO agency in Wolverhampton and Birmingahm, we help increase leads and sales on websites. Our services include - SEO, PPC, Social media, content marketing and website design.