SEO stands for Search Engine Optimisation, which is the practise of increasing the quality and quantity of traffic to your website through search engine results. Basically, getting your website to the top of Google when someone searches for your products or service.
SEO Agency In Wolverhampton
Stand Out From The Crowd!
Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, making it easier for your target audience to find you. Ranking in Google for relevant keywords can make a significant difference to how your business thrives in an evolving online economy.
Our SEO Process
Increase your visibility in Google and reach your target audience so you can grow your business online.
Even if you have a basic knowledge of search engine optimisation, we can conduct an in depth audit and look at the technical aspects of your site, helping discover what issues might be stopping your site from ranking highly for your keywords.
Every website is different and every client needs a custom SEO strategy in order to properly realise their business potential. We have the experience and knowledge to make sure your SEO works as hard as possible to drive traffic to your site, regardless of your industry, competition, or business size.
- Get a free SEO audit.
- Tailored Digital Marketing Campaign.
- Full Keyword Research and Landing Page Optimisation.
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Our SEO Services Include
This is a must for any SEO campaign, ideal for businesses looking to gain an insight into their search marketplace.
Technical Onsite SEO
We will breakdown and analyse your website, looking at key elements that search engine algorithms are biased towards.
Ideal for companies looking to rank locally in a single or multiple locations for localised search terms.
Looking at ways to increase conversions and get sales from people who are visiting your website. UX is essential for SEO projects.
Acquiring backlinks to your website is a great way to help give your website authority and improve your Google ranking.
Focusing on building a strong relationship with your target audience with high quality and relevant content.
SEO Services for Start-ups in Wolverhampton
Investing heavily in Search Engine Optimisation (SEO) from the moment your start-up has a website is not always the best strategy for all businesses, but we have seen many cases over the years where SEO has helped as part of a Digital Marketing Strategy. If your business is completely new and has almost no search traffic then we can help to find out why your website hasn't got any traffic and what can be done to increase it.
Onsite SEO should be considered as early as possible in the business planning and web development stage of the business. Onsite SEO is not something that costs vast amounts of money; it simply requires planning, research and implementation during the website build. If you want to compete for high volume, highly competitive keywords it is almost impossible to do this on a small budget. Your competitors will have secured their position at the top of the search engines through time, money and effort too. What Purple Penguin can do to help is assist your new start-up with the best way to spend the budget that you do have available.
Keyword Research Agency in Wolverhampton
Keyword research is crucial for discovering what users type into a search engine when performing a search. This is an important part of any SEO service. During the initial phases of a Digital Marketing campaign, we need to know which are the right keywords to try and rank for. The traffic to your website should be from visitors that will convert into leads or sales, it is not just about generating random traffic.
You may have in mind some keywords for which you would like to rank, but your customers may not think the same way you do. Knowing what you want to rank for isn’t always enough, we need to investigate what your potential customers would search for to find your service or products. Effective keyword research can help find keywords that may be easier to rank and bring in high converting traffic. What’s more, keyword research can help you uncover a searcher’s intent. For example, what kind of words do searchers use when looking for information and what words do they use when looking to make a purchase? The difference can be crucial in generating the right kind of traffic for your website.
Content Marketing Agency in Wolverhampton
At Purple Penguin we are experts in content creation that complements the online habits of your target audience. One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing doesn't focus solely on selling. The content should be about inspiring trust and brand loyalty as this will pay off in the long term.
Purple Penguin employ strategies that add value to your business in a variety of ways, but we do tailor it to your goals. So, what goals can content marketing help you with?
What's the point in driving customers to your site who might never come back? The right type of content shouldn't need to mislead with clickbait headlines; it should speak for itself. This way, site visitors won’t just come and go from your site, you will engage with them and increase conversions. We can ensure the content output is of the highest quality to the audience that matters the most to you.
SEO Audit Agency in Wolverhampton
Carrying out an SEO audit is key for a successful SEO campaign. You need to identify and correct any potential issues to SEO performance on your website and also determine your current position within your marketplace, in comparison to your main competitors. Along with using industry standard tools, Purple Penguin use their years of experience when carrying out an SEO audit as experience is key. With over 10 years of experience in technical on-site SEO, there’s not a lot that we haven’t seen! We’ll investigate issues such as:
- Keyword usage & relevance – are the correct keywords being used and covering the things your audience want?
- Quality of content – are you putting out relevant information?
- Geo-location of pages – are your regional pages actually targeting their regions properly?
- Site architecture – is the site built in a hierarchical manner with a clear directory structure and appropriate internal linking?
- Broken links/server errors/crawl errors– have you got links which are wasting potential customer's time?
- Page speed - can your website be sped up so it loads quicker?
Depending on the size of the site, just fixing these issues can have a major impact on where you rank in a search engine.
We will make sure you know exactly what the issues are, provide you with a full explanation as well as specifying the pages that have the issue. We’ll provide actionable recommendations to resolve any problems to get your site ship shape again.
Frequently Asked Questions in SEO
What is SEO?
Are keywords important for SEO?
Yes. Search engines are getting smarter at understanding the users intent and their advice is to create content for the user rather than for the search engines. Quality keyword research can help identify extremely useful information about potential customer’s search habits and how to fine tune your content to increase your website traffic.
Why should I choose to work with Purple Penguin SEO Agency?
Purple Penguin specialise in Digital Marketing and SEO, we keep our finger on the pulse and always work hard to stay up to date with the latest techniques.
How long does it take to rank in Google?
This depends on the authority of your website and how strong your competitors are. The higher your website authority and the less competitive your niche is,
the quicker we will see positive results in the campaign.
We are confident in our SEO skills/experience and generally start seeing results after around 4-6 months. It is important to remember that SEO is an ongoing process that should ideally be maintained in order to gain long term success.
How much does SEO cost?
We offer bespoke packages and can cater to most business sizes.
With little or no competition, we would recommend a monthly fee of £400-£1,000. High end SEO for companies with strong competition require more work and we would recommend a monthly retainer of £3,000-£5,000.
We offer tailored campaigns and work with all budgets so get in touch with us to discover how we can best help you.
How do Backlinks help SEO?
Backlinks can be very valuable when is comes to SEO. They act as an indicator to Search engines, such as Google,
that other websites ‘trust’ your site and are willing to send their website visitors to you.
With backlinks, we focus on quality links over quantity as this method is proven to help increase website authority and help move you higher in the search engine rankings. If you've been wondering "how to rank higher on Google" or "how to improve google search results", contact us now for a free quote.
How does SEO help increase sales?
When people need a new product or service, Google is generally their first stop. Google has over 3.5 billion searches every single day and this number is only going up.
Our SEO campaigns have one focus, to move your website as high as possible on Google and other search engines, placing your website in front of potential customers. As well as getting your website in front of customers, we look at the content being presented to them and try to funnel customers to pages designed to convert into a sale or lead. This approach proves successful time and time again and we would love to prove this to you by sitting down with you and discussing how we can help.
Can you guarantee results?
No. No one can guarantee rankings and companies who claim "We can guarantee page 1 rankings" should be avoided.
What we can promise is that we will do all we can to deliver you positive results and work to increase your rankings and sales. We are always transparent and will work closely with you, along with providing regular updates so you aren't left in the dark.
How do I start an SEO Campaign, what is involved?
We generally start with a meeting so we can learn more about your company and the goals you wish to achieve.
This allows us to ask as many questions as possible.
We will then go off, put together a plan and once we are all in agreeance, we will start the process and provide you with monthly reports. We are more than happy to arrange meetings as frequently as you want to discuss progress.
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Purple Penguin provide digital marketing services across the West Midlands. Being an SEO agency in Wolverhampton and Birmingahm, we help increase leads and sales on websites. Our services include - SEO, PPC, Social media, content marketing and website design.