PPC Agency Wolverhampton

Jump to the Top of Google with Online Paid Advertising

Using PPC advertising will get your products seen immediately by your potential customers and help drive up sales.

We take a data driven approach with our PPC campaigns so our Digital Marketing Services will grow your business and increase the exposure of your website. We create top quality adverts that go hand in hand with a strategic keyword plan to get you results.

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PPC Agency in Wolverhampton

Quickest Way to Increase Traffic

PPC is a highly cost-effective method of advertising on search engines such as Google. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, you can control how much you want to spend so you will never go over your budget. If you have never run a PPC advert before, then you have yet to experience the benefit of having targeted ads in front of potential customers within minutes of launching a campaign.

  • Every campaign is tailored to your business needs.
  • We constantly optimise your campaigns to increase your ROI.
  • Landing page design and integration to maximise conversions.

With PPC Campaigns becoming more complex and more data becoming available to advertisers, it can be a difficult to run a successful campaign and find your target audience. We help manage successful PPC campaigns, analyse the meaningful data and present it back to our clients in a simple format for them to understand thus removing the stress of trying to manage a marketing campaign yourself.

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Our Pay Per Click Services

Reaching the top of Google through organic search (SEO) is not a quick process and some markets can be pretty competitive. PPC allows a business to show their ads to potential customers almost immediately. This can be done with targeted keywords for paid search adverts, so you can select relevant keywords that potential customers will be searching for. Google Ads is one of the most popular PPC platforms available and with the right campaign, you should see more leads generated within a very short amount of time.

Paid Search Advertising

Getting your site to the top of Google is an excellent way to increase your business. 71% don't go past the first page of Google when searching for something. Doing this naturally through SEO takes time, hard work and patience. What if you need your website to be seen today?

Paid search advertising (PPC) can put your website at the top of Google very quickly. All you need are clear business goals, keywords to advertise, a monthly budget and optimised landing pages to immediately go live with your PPC campaign. Optimised landing pages are crucial to increase your conversion rate, which is sometimes overlooked by other Digital Marketing Agencies.

As well as delivering instant traffic, paid search advertising is extremely targeted. Your site will only appear when people search for the keywords you select. You have full control over what you advertise, where and when your adverts appear, and most importantly over your budget.

We have vast experience in paid search advertising on Google Ads and are confident we can generate your business a positive ROI through paid search advertising.

We can help you get started today and have your adverts showing in no time at all.

Display Advertising

Display advertising plays a crucial role in digital marketing, for increasing brand awareness and also direct lead generation campaigns. Display advertising (website banner advertising) can be a relatively cheap method of placing your brand to a large and relevant audience of potential customers.

Display adverts appear on websites, whereas search adverts appear on search results (like on Google or Bing). Adverts are delivered through various networks and the largest of which is the Google Display Network.

Adverts are created using your chosen text, image or videos, which will then appear on websites that are relevant. There are over two million sites in the Google Display Network alone, so when aiming for the biggest net audience, display adverts are your best option. Less targeted than ultra-focused search advertising campaigns, lower click-through-rates in display advertising are offset by the benefits of increased exposure.

At Purple Penguin we will determine where the display marketing adverts might fit into your digital marketing strategy and will optimise your campaign for the best engagement and conversions.

Google Shopping

Google Shopping Ads is ideal for e-commerce businesses who are looking to increase sales and revenue through their websites. Google Shopping Ads can result in an excellent ROI for many businesses. The Shopping Ads appear at the top of the search results, with a product title, price and image.

If you are looking to get started with Google Shopping, let Purple Penguin take that weight off your shoulders. We have a wealth of experience with a range of e-commerce clients, from building campaigns, assessing existing ads to creating high converting pages.

Before we start any advertising, we ensure that your product feed is fully optimised to meet Google’s requirements. We’ll also work with you to create strategies based on your business goals and then can create advertising campaigns to start increasing revenue.

PPC Audit

A PPC campaign is a complex setup with so many different factors that can be optimised to reduce wasted spend, increase CTR’s, improve the quality score and in turn deliver better results for your business.

More often than not there is something that can be improved. The common mistakes that we find are wrong match types, poor use of negatives, poor quality ad copy, incorrect landing page usage and overspending on the display network through poorly targeted placements.

We will look at your current PPC setup and identify where improvements can be made to make sure you are spending your budget effectively.

We also look at your Google analytics set up making sure all the PPC campaigns are being tracked correctly and goals are set up so you can determine how effective specific PPC campaigns are for your business.

Contact us if you want to know more about our PPC audit and how we can work with you to improve your PPC campaign and grow your business.

How much does PPC Cost?


Are you looking for PPC Campaign Prices in Wolverhampton? Whether you are a startup business looking to start advertising using PPC or large business, Purple Penguin are here to help and have the experience to ensure your campaign is successful. See below for our current PPC management fees.


Basic Plan
Basic Plan

£300
per month


  • Up to £2,000 monthly budget
  • Up to 400 keywords in campaign
  • £300 one-time setup fee
get started
Aggressive Plan
Aggressive Plan

15%
of Monthly Budget


  • £2,000 to £5,000 monthly budget
  • Up to 2,000 keywords in campaign
  • £500 one-time setup fee
get started
Large Business
Large Business

12%
of Monthly Budget


  • £5,000+ monthly budget
  • Up to 10,000 keywords in campaign
  • £750 one-time setup fee
get started

Frequently Asked Questions in PPC


What is PPC and how does it work?

Pay per click (PPC) is an advertising model that lets you place adverts on an ad platform and pay everytime the advert is clicked. The most popular being Google Ads. The more you are willing to pay per click, the higher up your advert is shown.

When running a PPC Campaign we use keywords that will convert into sales or leads rather than looking to just drive any traffic to your website. If you are looking for a PPC Agency in Wolverhampton, contact us now to see how we can help.

What is the difference between PPC and SEO?

The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is that the traffic coming from SEO is free, while PPC is paid. SEO traffic is from people searching in search engines such as Google for your products or services and finding your website.

With SEO, you can get on to the first page of Google if your website is correctly optimised for search engines. We can help with our SEO services.

With PPC, you can get your advert on the first page of Google by paying per click.

Why should I choose to work with Purple Penguin PPC Agency?

Purple Penguin specialise in PPC Campaigns, we keep our finger on the pulse and always work hard to stay up to date with the latest techniques.

Why is PPC Important?

PPC is important for online business success and can be a crucial component of a successful digital marketing campaign.

PPC is cost effective, you have complete control over the amount you wish to spend in a month so you can start slow, optimise the ads and then grow the campaign to increase your ROI. With a new website that doesn’t rank well, PPC is a very fast way to get traffic to your website. Whereas SEO can take upto 6 months or more, with PPC, your website can be at the top of Google within a day.

When should you NOT use PPC?

PPC shouldn’t be used when you have a very low priced product or a product with very small profit margins as the amount spent on PPC could outweigh the amount made from selling the product. If you have very small profit margins, SEO would be a better route to take.

Ready To Start
Your Next Project?

Contact us now to see how we can Increase your Sales

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Purple Penguin
Digital Marketing

Purple Penguin provide digital marketing services across the West Midlands. Being an SEO agency in Wolverhampton and Birmingahm, we help increase leads and sales on websites. Our services include - SEO, PPC, Social media, content marketing and website design.

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