Email Marketing

Our email marketing approach is strategic, innovative and effective. We go beyond clicks and focus on the ROI.

Email marketing isn’t dead.

Email marketing is a great way to create those extra touch points needed to turn people into customers. It’s also a great way to engage with existing customers or past customers.

Email marketing is a key tool within our digital marketing strategy, turning the prospects and leads generated from other channels into revenue.

Our Email Marketing Services

Marketing automation

We can set up your marketing campaign using your platform of choice, including Hubspot, Mailchimp and others. We can then automate your campaign for newsletters, welcome emails, account updates and more.

Email Template Design

The way your email looks must reflect the message you’re delivering. Having the correct design and layout for specific audiences or users is very important. We can create email templates for your marketing campaigns that are created for maximum engagement.

Drip Campaigns

Drip marketing campaigns take targeted email marketing to the next level. Emails can be scheduled for delivery to specific recipient lists. The way recipients react to one email determines what email is sent next. The emails can be varied based on triggers, or actions the person has performed like signing up for your service or making a purchase.

Email Content

A successful email marketing campaign isn’t just about sending emails to as many people as possible. Having the correct subject and content that attracts your readers attention can transform the results of your campaign.

Campaign Results Reporting

Tracking and monitoring any campaign is vital to establish whether it is driving revenue or not. We constantly review campaign metrics to determine how well your emails are performing. Based on these reviews, we adjust and improve to maximise the performance.

Email Marketing That Works

Every company needs a carefully planned email marketing strategy. Your target audience uses email so this should not be overlooked when planning a digital marketing campaign. Email marketing is best optimised when working in tandem across an array of digital marketing services such as SEO, PPC and Content Marketing.

At Purple Penguin, we specialise in creating successful email marketing campaigns that your audience will respond well to. We take out time to ensure that we understand your brand, target audience and overall goal.

 

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